Your name on the screen. Not 'Spam Likely'.
Floo-issued numbers carry verified caller-ID branding (your logo, your business name) across major carriers. Pick-up rates rise the moment people see who's calling.
Incoming call
Unknown
Spam Likely
+1 (415) 555-0142
Declined · 87% of the time
Before Floo
STIR/SHAKEN
Attestation A
Verified caller
Your Brand
Verified · Healthcare
+1 (415) 555-0142
Picked up · +60% lift
After Floo
+30-60%
Typical answer-rate lift
STIR/SHAKEN
Full attestation A across major carriers
0
Calls labeled 'Spam Likely' once verified
What it does
Built for the call, not the demo.
Verified business display
Your business name and logo appear on the recipient's screen on iOS, Android, and most major carriers. No 'unknown number,' no 'Spam Likely.'
- Business name + logo on supported carriers (T-Mobile, AT&T, Verizon, Vodafone India, Airtel India)
- Industry classification (sales, support, healthcare, etc.)
- Real-time number reputation monitoring
STIR/SHAKEN attestation
Every Floo-issued number gets full Attestation A, the highest authenticity rating. Carriers stop flagging your calls as spam because the FCC standard says 'this caller is who they say they are.'
- Full A-level attestation
- Auto-renewal of carrier registrations
- Reputation scoring dashboard
Multi-region, multi-brand
Run different brand identities per agent. The Valiant LifeCare clinic shows as 'Valiant LifeCare.' The VMR research line shows as 'Verified Market Research.' One platform, many trusted faces.
- Per-agent caller-ID branding
- Multi-tenant brand isolation
- Regional compliance (US, UK, EU, India)
Why pick-up rates climb
Floo Branded ID vs an unverified number.
Same dial. Same destination. The difference is whether the screen says “Spam Likely” or your brand.
What the recipient sees
“Unknown” or “Spam Likely”
Your business name + logo
Pick-up rate
Industry avg. ~12%
+30-60% lift on verified calls
Carrier attestation
C-level (or none)
Full STIR/SHAKEN Attestation A
Trust signal
Recipient hesitates, declines
Recognised brand → answered
Reputation drift
Numbers degrade silently
Live reputation monitoring + alerts
Multi-brand setup
Re-register every line
Per-agent branding, one platform
Regional coverage
US-only or patchy
US, UK, EU, India out of the box
Use cases
Where teams put this to work.
Healthcare appointment reminders
Clinic call shows 'Valiant LifeCare · Appointment'. Patient sees the name, picks up. No suspicion, no missed reminders.
Outcome
Reminder pickup rate up 60%. Reschedule rate up 40%.
B2B sales outbound
Cold call shows 'Verified Market Research · Sales'. Prospect recognizes a real brand instead of a random number.
Outcome
Pickup rate doubles. Connect-to-meeting ratio improves accordingly.
Customer support callbacks
When you call a customer back, your support brand shows up. Trust signal preserved.
Outcome
Callback completion rate up. Customer perception of professionalism up.
Your call, your brand - on every screen.
Floo handles STIR/SHAKEN attestation, carrier registration, and live reputation monitoring. You ship verified caller-ID branding without fighting carriers for three weeks.
No card. No setup call. First 100 minutes free.